Privacy Policy.

This website is operated by West End MT. We take your privacy very seriously therefore we urge to
read this policy very carefully because it contains important information about on:

  • who we are,
  • how and why we collect, store, use and share personal information,
  • your rights in relation to your personal information, and
  • how to contact us and supervisory authorities in the event that you have a complaint.

Who we are

West End MT (‘we’ or ‘us’) collect, use and are responsible for certain personal information about you.
When we do so we are regulated under the General Data protection Regulations which apply across
the European Union (including the United Kingdom) and we are responsible as ‘controller’ of that
personal information for the purposes of those laws.

The personal information we collect and use

a) Personal information you provide to us
We collect the following personal information that you provide to us:

Name, email address, DOB place of residence.
Some examples of when we collect this information include:

When registering for our auditions.

b) Personal information you provide about third parties

If you give us information about another person, you confirm that the other person has appointed you
to act on their behalf and agreed that you:

shall consent on their behalf to the processing of their personal data;
shall receive any data protection notices on their behalf; and
shall consent on their behalf to the transfer of their personal data abroad.

How we use your personal information

We collect information about our users for the following purposes:

In order to provide and gather information related to our audition masterclass days

Who your information may be shared with

We may share your information with:
Law enforcement agencies in connection with any investigation to help prevent unlawful activity

We will not share you personal information with any other 3rd parties.


We would like to send you information about products, services, offers, competitions and our business
which may be of interest to you. Such information could be sent by post, email, telephone, text
message or automated call.

We will ask whether you would like us to send you marketing messages on the first occasion that you
provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering a
competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see
‘What rights do you have?’ below for further information). If you have any queries about how to opt
out, or if you are receiving messages you do not want you can contact us using the details provided

Whether personal information has to be provided by you, and if so why

The provision of the following information is required from you:
Name, place of residence DOB and email address of applicant.

This is to enable us to do the following:

So that we can check you are suitable and contact you with further information regarding our

We will inform you at the point of collecting information from you, whether you are required to
provide the information to us.

How long your personal information will be kept

We will hold your personal information for the following periods:
ongoing unless you choose to opt out of our emails.

 These periods are no longer than necessary in each case.

Reasons we can collect and use your personal information

We rely on the following as the lawful basis on which we collect and use your personal information:

legal obligation
vital interests
legitimate interests

The legitimate interests relied upon are as follows:

In order to collect information to promote our Theatre Arts to those who wish to pursue this
interest and audition for the school. The information is used so that we can provide you with the
information requested and to help us deduce if you will be suitable to take part in our auditions.
Impact on privacy is minimal.

Consequence of our use of your personal information

The consequence to you of our use of your personal information is:

We will make decisions are you whether you qualify for our services. You will receive email
updates relating to our upcoming auditions.

Keeping your information secure

We have appropriate security measures in place to prevent personal information from being
accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal
information to those who have a genuine business need to know it. Those processing your information
will do so only in an authorised manner and are subject to a duty of confidentiality.

We will also use technological and organisation measures to keep your information secure. These
measures may include the following examples:

User account access is protected by email and password.

We are certified to ISO 27001. This family of standards helps us manage your information and keep it
safe and secure.

We also have procedures in place to deal with any suspected data security breach. We will notify you
and any applicable regulator of a suspected data security breach where we are legally required to do


Indeed, while we will use all reasonable efforts to secure your personal data, in using the site you
acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee
the security or integrity of any personal data that are transferred from you or to you via the internet. If
you have any particular concerns about your information, please contact us using the details below.

Transfers of your information out of the EEA

We will not transfer your personal information outside of the EEA at any time.

Children and the validity of consent

Where we obtain consent from any user we will take reasonable steps to ascertain whether the user is
over 13 years of age and whether the child is sufficiently informed to give valid consent. If the user is
not, parental consent will be required to provide consent for the processing of any personal

What rights do you have?

Under the General Data Protection Regulation you have a number of important rights free of charge.
In summary, those include rights to:

fair processing of information and transparency over how we use your use personal information
access to your personal information and to certain other supplementary information that this
Privacy Notice is already designed to address
require us to correct any mistakes in your information which we hold

require the erasure of personal information concerning you in certain situations
receive the personal information concerning you which you have provided to us, in a structured,
commonly used and machine-readable format and have the right to transmit those data to a third
party in certain situations
object at any time to processing of personal information concerning you for direct marketing
object to decisions being taken by automated means which produce legal effects concerning
you or similarly significantly affect you
object in certain other situations to our continued processing of your personal information
otherwise restrict our processing of your personal information in certain circumstances
claim compensation for damages caused by our breach of any data protection laws

For further information on each of those rights, including the circumstances in which they apply, see
the Guidance from the UK Information Commissioner’s Office (ICO) on individual’s rights under the
General Data Protection Regulations

If you would like to exercise any of these rights please:

email, call or write to us
let us have enough information to identify you
let us have proof of your identity (a copy of your driving license, passport or a recent credit
card/utility bill)
let us know the information to which your request relates

From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing
including for example, unsubscribe buttons or web links. If such are offered, please note that there
may be some period after selecting to unsubscribe in which marketing may still be received while your
request is being processed.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory
authority, in particular in the European Union (or European Economic Area) state where you work,
normally live or where any alleged infringement of data protection laws occurred. The supervisory
authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.

Changes to the privacy policy

This privacy policy was published on 08/06/2019 and last updated on 08/06/2019.

We may change this privacy policy from time to time. You should check this policy occasionally to
ensure you are aware of the most recent version that will apply each time you access this website. We
will also attempt to notify users of any changes by:

Email if you have opted in to receive emails.

Contacting us

If you have any questions about this policy or the information we hold about you, please contact us by:

Our data protection officer is Lindsey Wise.